Favorite Blue Mic: Yeti
"We are constantly using the Yeti at What's Trending from recording VO's to radio hits, it's an essential piece to our production. It's also super easy to travel with- wherever you go you have great, sharp audio."
Shira Lazar (@shiralazar) is the Host and Executive Producer of the weekly live interactive show and 24/7 news hub, "What's Trending." She is also the Host and Creator of YouTube's, Partners Project, interviewing the biggest YouTube stars. Named one of Fast Company's 2011 Most Influential Women in Technology and Huffington Post's "Women in Tech to Follow on Twitter," Lazar has been the face of the biggest live-streams on the web including, The Oscars, The Grammys, and Macy's Fashion's Night Out, among many others. Lazar is a Webby Awards Honoree and IAWTV Winner for Best Web Series Live Host. A digital trailblazer, Shira has been called the "Katie Couric of the Web" and speaks at conferences around the world and appears frequently on networks like Bloomberg TV, CNN and Fox News Channel discussing Internet culture and digital trends. You can read Lazar's weekly posts covering the intersection of business and social media on Entrepreneur.com.